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Today we bring you two expert guests who, combined, have grown and sold close to $2 Billion worth of businesses. We learn how to manage and salvage your business during these tough times of COVID-19. Learn how you can keep your business afloat and come out stronger when it is all done!

Surviving COVID-19 with Greg Shepard and Randall LaVeua
New visualisation of the Covid-19 virus
Photographer: Fusion Medical Animation | Source: Unsplash

COVID-19 Business Crisis Resources

BOSS Crisis Management

Crisis Management Tool Kit

WWW.GREGORYSHEPARD.COM

Key Points to Surviving COVID-19

  • Greg Shepard and Randall LaVeau are partners at BOSS Capital Partners
  • Randall guided his business to a $1.8 Billion exit and experience in business management and consulting
  • Greg is the CEO and Co-Founder of BOSS Capital Partners, serial entrepreneur and TedX Speaker
  • The Crisis Management ToolKit was collaborated with a Captain of a Warship in the United States Navy
  • Business hasn’t had a crisis like COVID-19 before, it is an unknown crisis
  • Everything has a journey that it goes through – A call to action (COVID-19), Seek advice from others who have been there, act on the advice given, the reward and finally the return
  • There are 4 stages in crisis management
  1. Initial Assessment and Damage Control
  2. Stabilization and Crisis Pivot
  3. Seize The Opportunity
  4. Return to Deliberate Operations
  • Every problem comes with an opportunity; special people will take advantage of the opportunity
  • Use this opportunity to become the new leader in change
  • Buyer demand hasn’t changed however, the methods and ways these demands are delivered have changed
  • What pain point in the COVID-19 crisis can you solve?
Photographer: You X Ventures | Source: Unsplash
  • You have to adapt to the crisis and change and think outside-in
  • There will be fundamental changes on how people do business
  • “I am not a product of my circumstances, I am a product of my decisions” – Steven Covey
  • Business is going to change due to this crisis
  • There are two circles, Circle of Concern and a Circle of Influence
  • In a crisis, your circle of influence contracts
  • Identify and isolate the crisis and dimension how to tackle those initiatives
  • You need to maintain activity efficiency; every second of every day counts
  • Complete a SWOT Analysis
  • Determine Missions and Objectives
  • Prioritize using Urgent Vs. Important and balance that with Impact Vs. Effort
  • Prior to the COVID-19 crisis, working IN the business was important. Now, working ON the business is critical, prepare your business to come out of this crisis

COVID-19 Business Crisis Resources

BOSS Crisis Management

Crisis Management Tool Kit

WWW.GREGORYSHEPARD.COM

About Our Experts, Greg Shepard and Randall LaVeau

Greg Shepard, Business Expert
Greg Shepard

Greg Shepard is a Serial Entrepreneur, Author, Speaker, and Angel Venture Capital Investor with a legacy of building and running sustainable growth businesses. Driven by a transformational leadership style, Greg has spearheaded multiple company exits throughout his career. His former company, AffiliateTraction, was acquired by eBay Enterprise Marketing Solutions in January 2016 as a part of a cross-brand deal totaling $985M.

Randall LaVeau, Business Expert
Randall LaVeau

Randall is a “Growth” expert with nearly 20 years of Sales, Marketing and Support leadership roles. As Chief Marketing Officer, Randall guided Magento Commerce to a $1.8B exit. He has also experience in business management consulting as a Practice Lead at SBI (Sales Benchmark Index) leading hi-tech companies though growth transformations.

Business Crisis Resources

BOSS Crisis Management

Crisis Management Tool Kit

WWW.GREGORYSHEPARD.COM

Resources