With a media career in Hollywood in the early 2000s, she earned her stripes and transitioned into podcasting full time. She develops a business that helps podcast guests perfect their interviews and find the best podcasts to be on.

How To Podcast Your Way To Success

Key Words on How To Podcast Your Way To Success

Photographer: Jonathan Farber | Source: Unsplash
  • Kelly went to college at Ohio University and got a media degree in 2000.
  • She worked as an entertainment reporter for Miramax and as a radio announcer on commercial radio.
  • She discovered podcasting very early, in 2007. At that time starting a podcast was very complicated.
  • The podcast industry was forming and Kelly started working for other companies writing show notes and booking guests. Soon she started her own agency, the Talent Squad.
  • The Talent Squad is a podcast guest booking agency. They are working with entrepreneurs and authors and help them to get into relevant podcasts.
  • Kelly says that personal branding is the key to entrepreneurship, but it is useful in any industry.
  • According to Kelly, your personal brand is what other people say when you're not in the room. It is about your purpose, message, and positioning.
  • Personal branding is not creating something new, but reconstructing what is already there within the person.
  • For entrepreneurs and authors who would like to get into podcasts, Kelly recommends remembering that it is not an advertisement, it is a positioning tool. And most of the time, it’s not about you as a person but about your expertise.
  • When it comes to pitching to podcasts, there are a few ways to go: you can hire an agency, do it yourself, get someone on your team to do it, or get a virtual assistant. A great email subject line is also crucial.
  • When preparing for the interview, the key is to practice your points, think about a few related stories you can tell, and check your microphone before going live.
  • After an interview, it is important to promote the interview and credit the host. You can make 30 pieces of content from 1 podcast interview by repurposing it on different platforms.
  • Kelly is optimistic about the future of podcasting. She thinks people will realize the many opportunities in it other than just entertainment.
Moments of Truth with Kelly Glover
  • Who is your success role model? Oprah and Ricki Lake
  • What is your biggest success? Being comfortable with being uncomfortable. Knowing that she will fail all the time but still keep going.
  • What does a typical day look like for you? She gets up around 3:30-4:00 AM and starts her day with a podcast interview. Then she goes for a run and gets back in her office.
  • What’s your favorite quote? “Risk it for the biscuit.”
  • What are your hobbies? She loves growing succulents and training to run a 5k.
  • What is the best business book you’ve read? Tim Ferris – The 4-hour Work Week
  • If there was one key piece of advice you could leave our listeners with about achieving success, what would it be? Get your personal brand in order, cross-check, and verify.

About our Guest, Kelly Glover

Kelly Glover

Kelly Glover launched her media career as a Hollywood intern in 2001. She earned her stripes as an entertainment reporter, talent agent, and started podcasting in 2007. Kelly went on to host her own syndicated radio show in 2010 before transitioning into podcasting full time in 2014.

In 2017 Kelly experienced the Jerry Macguire moment that led to The Talent Squad. With a single client and just one staff member, Kelly opened the doors to her boutique agency and hasn’t looked back.

Kelly’s approach is less but better, radical candor, with a focus on harnessing individual prime productivity windows.