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After working for the world's largest hedge fund, he gets into SaaS and the tech space. This is where he learns about venture capital. He then decides to start a company and decides on it being about bed sheets. It originally started as a lifestyle business but has become way larger than he imagined.

Colin McIntosh on how to Start a Successful Bed Sheet Company

Key Points on Growing From a Lifestyle Business

successful bed sheet company
Photographer: Joel Overbeck | Source: Unsplash
  • Started his career at the world's largest hedge fund, Bridgewater associates
  • He was let go after five months but was kind of happy to leave
  • Called the company that recruited him to Bridgewater to see if they could do anything for him
  • He got dinner with one of the recruiter and was offered a job with them
  • Started teaching himself about software and technology to be able to better interview people for startups and other companies
  • Started working on recruiting for Bridgewater
  • Left the recruiting firm to start working with a company in Seattle
  • He was fired from that company after about a year
  • He was then offered a gig with a wearable tech company because of a business plan he created for someone when he was about 23
  • Worked at that wearable tech company and helped them raise millions of dollars for a product to combat sexual assault
  • Started his own company, Sheets and Giggles, two years later as a lifestyle company
  • Used crowdfunding to guarantee $250,000 in sales in the first 40 days of sales
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  • What is your success role model? His parents and Elon Musk
  • What is your biggest success? Convincing thousands of people to wait five months for bed sheets
  • What does a typical day look like for you? Roll out of bed at 9:04 a.m. for his daily 9:05 a.m. phone meeting with his team, make coffee, feed and walk his dog, head to the office for about 9 hours, go to the gym, then spend time with some friends, go on a date, or watch some Netflix. After dinner he will then work until about 2:00 a.m. or 3:00 a.m.
  • What is your favorite quote? "It Is Difficult to Get a Man to Understand Something When His Salary Depends Upon His Not Understanding It" –Upton Sinclair
  • What are your hobbies? Teaching and attending yoga classes, traveling, playing softball and spending time with his friends
  • What is the best business book you’ve read? Venture Deals by Brad Feld
  • If there was one key piece of advice you could leave our listeners with about achieving success, what would it be? Believe in yourself—there is no one else like you, so you need to be and believe in yourself.

About our Guest, Colin McIntosh

Colin McIntosh Sheets and Giggles lifestyle business
Colin McIntosh

Colin is the founder & CEO of Sheets & Giggles, one of the fastest growing bedding brands in the US. Sheets & Giggles sheets have a near-zero environmental impact, with up to: 96% less water used than cotton 30% less energy used than cotton, zero pesticides or insecticides (cotton uses ~16% of the world's insecticides), zero plastic packaging for most sheet sets.

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