A college dropout starts a dog treat company that ends up being acquired. He then partners and creates a subscription based coffee company and leverages celebrity relationships he built to start a tech company. From here he falls in love with tech and ends up starting his current company to fill a need in that space.

Dog Treats to Successful Tech Company, with Scott Holmen

Key Points from Going from Dog Treats to a Successful Tech Company with Scott Holmen

Dog treats to successful tech company
Photographer: Marek Szturc | Source: Unsplash
  • Is an entrepreneur without any one field and isn't specific to any one industry
  • He hasn't focused on any one thing other than learning
  • He dropped out of college and started a dog treat manufacturing company before the 'all natural' craze hit which was acquired by Kong
  • Created a dog treats for the pet treat company Kong
  • Moved to his own company where there was less overhead selling celebrity themed coffee
  • Used those connections to create a social network, called Lifeline, for celebrities to help them collaborate
  • Used Lifeline and a tech company to push the content the celebrities created to push it out to their fans
  • Realized he liked working in the tech industry much more than the entertainment one
  • Was a representative for two offshore software and tech companies development firms and really enjoyed working with them
  • Started his current tech company, Studio 73, as a way to further utilize offshore development teams
Moments of Truth Graphic
Moments of Truth Graphic
  • Who is your success role model? A friend of his, Danny De Michele
  • What is your biggest success? Having the family he has today and being able to provide for them
  • What does a typical day for you look like? Wake up early, do some breathing exercise, have some coffee, walk the dog, spend time with his family, exercise, then head to the office around 8:30 a.m., go home around 5:00 p.m. and spend some more time with his family then turn in for the night
  • What is your favorite quote? "Dance until you shatter yourself" -Rumi
  • What are your hobbies? Working out (mostly CrossFit), surfing, and spending time with his family
  • What is the best business book you've read? Traction: Get A Grip On Your Business by Gino Wickman and The Soul of Money by Lynne Twist
  • If there was one key piece of advice you could leave our listeners with about achieving success, what would it be? Focus on people over software or the product

About our Guest, Scott Holmen

Scott Holmen
Scott Holmen

Experienced Tech Executive. He is the Founder & CEO of Agency73, a Salesforce Consulting Partner and custom software engineering firm. Scott invests in tech startups and he is passionate about collaboratively elevating San Diego as a tech hub.




Scott on LinkedIn